ADVERTISING SENIOR: SWOT ANALYSIS

SWOT analysis

Strengths

Exotica strengths include the wide range of flowers available. A client can always find what he needs in exotica because exotica has a huge variety selected carefully in order to fit any occasion or season. Exotica has a bouquet for every occasion, its variety differentiates it from any other flower shop.
One of the major strengths exotica possess is its name. Its name alone attracts the client since its means artistic and unique.
Innovative, unique and simplicity in its advertising.
Exotica depend a lot on its e-commerce. Also making websites and blogs , having a personal interaction with its market.
Targeting the first class, Exotica also works with executives on a corporate level , which includes organizing events and landscaping.
It's online and phone delivery makes it easy for clients.
Exotica offer free shipping on all of its orders. These are positive attributes that differentiate the company from its competitors.

Some Weakness of Exotica may include higher prices than the competition. Because the company has a higher price point for its products, it may lead customers to look elsewhere for a better deal which would negatively impact sales.
Not many TV advertising thus reaching a smaller number of audiences.

Low priced competition – Offer an attractive product at an even more attractive price.

The customers are able to customize products and design flowers that they want like bouquets, vases, Baskets & hampers, and Delights; it makes exotica have more opportunity to sell products.
Exotica creativity and the simplicity in their advertisements catch the audience's attention this making it an opportunity.
The use of e-commerce and internet blogging is a more personal approach to catch an audience attention.
The distribution of exotica flower shops in the country. All in areas which are beneficial for its target market.
Having a huge variety for every occasion , season and mood gives exotica an advantage over its competitors.